Givenchy brand profile in Germany 2024

How high is the brand awareness of Givenchy in Germany?
When it comes to luxury fashion users, brand awareness of Givenchy is at 53 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Givenchy in Germany?
In total, 13 percent of German luxury fashion users say they like Givenchy. However, in actuality, among the 53 percent of German respondents who know Givenchy, 25 percent of people like the brand.

What is the usage share of Givenchy in Germany?
All in all, 7 percent of luxury fashion users in Germany use Givenchy. That means, of the 53 percent who know the brand, 13 percent use them.

How loyal are the owners of Givenchy?
Around 4 percent of luxury fashion users in Germany say they are likely to use Givenchy again. Set in relation to the 7 percent usage share of the brand, this means that 57 percent of their owners show loyalty to the brand.

What's the buzz around Givenchy in Germany?
In March 2023, about 6 percent of German luxury fashion users had heard about Givenchy in the media, on social media, or in advertising over the past three months. Of the 53 percent who know the brand, that's 11 percent, meaning at the time of the survey there's little buzz around Givenchy in Germany.

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