Gucci brand profile in Germany 2024

How high is the brand awareness of Gucci in Germany?
When it comes to luxury fashion users, brand awareness of Gucci is at 95 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Gucci in Germany?
In total, 42 percent of German luxury fashion users say they like Gucci. However, in actuality, among the 95 percent of German respondents who know Gucci, 44 percent of people like the brand.

What is the usage share of Gucci in Germany?
All in all, 26 percent of luxury fashion users in Germany use Gucci. That means, of the 95 percent who know the brand, 27 percent use them.

How loyal are the owners of Gucci?
Around 19 percent of luxury fashion users in Germany say they are likely to use Gucci again. Set in relation to the 26 percent usage share of the brand, this means that 73 percent of their owners show loyalty to the brand.

What's the buzz around Gucci in Germany?
In March 2024, about 24 percent of German luxury fashion users had heard about Gucci in the media, on social media, or in advertising over the past three months. Of the 95 percent who know the brand, that's 25 percent, meaning at the time of the survey there's some buzz around Gucci in Germany.

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