Puma brand profile in the UK 2024

How high is the brand awareness of Puma in the UK?
When it comes to sportswear users, brand awareness of Puma is at 96 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Puma in the UK?
In total, 40 percent of UK sportswear users say they like Puma. However, in actuality, among the 96 percent of UK respondents who know Puma, 42 percent of people like the brand.

What is the usage share of Puma in the UK?
All in all, 29 percent of sportswear users in the UK use Puma. That means, of the 96 percent who know the brand, 30 percent use them.

How loyal are the owners of Puma?
Around 22 percent of sportswear users in the UK say they are likely to use Puma again. Set in relation to the 29 percent usage share of the brand, this means that 76 percent of their owners show loyalty to the brand.

What's the buzz around Puma in the UK?
In 2024, about 15 percent of UK sportswear users had heard about Puma in the media, on social media, or in advertising over the past three months. Of the 96 percent who know the brand, that's 16 percent, meaning at the time of the survey there's little buzz around Puma in the UK.

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