berghaus brand profile in the UK 2022
How high is the brand awareness of berghaus in the UK?
When it comes to outdoor fashion users, brand awareness of berghaus is at 72% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is berghaus in the UK?
In total, 33% of UK outdoor fashion users say they like berghaus. However, in actuality, among the 72% of UK respondents who know berghaus, 46% of people like the brand.
What is the usage share of berghaus in the UK?
All in all, 23% of outdoor fashion users in the UK use berghaus. That means, of the 72% who know the brand, 32% use them.
How loyal are the owners of berghaus?
Around 18% of outdoor fashion users in the UK say they are likely to use berghaus again. Set in relation to the 23% usage share of the brand, this means that 78% of their owners show loyalty to the brand.
What's the buzz around berghaus in the UK?
In September 2022, about 13% of UK outdoor fashion users had heard about berghaus in the media, on social media, or in advertising over the past three months. Of the 72% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around berghaus in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to outdoor fashion users, brand awareness of berghaus is at 72% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is berghaus in the UK?
In total, 33% of UK outdoor fashion users say they like berghaus. However, in actuality, among the 72% of UK respondents who know berghaus, 46% of people like the brand.
What is the usage share of berghaus in the UK?
All in all, 23% of outdoor fashion users in the UK use berghaus. That means, of the 72% who know the brand, 32% use them.
How loyal are the owners of berghaus?
Around 18% of outdoor fashion users in the UK say they are likely to use berghaus again. Set in relation to the 23% usage share of the brand, this means that 78% of their owners show loyalty to the brand.
What's the buzz around berghaus in the UK?
In September 2022, about 13% of UK outdoor fashion users had heard about berghaus in the media, on social media, or in advertising over the past three months. Of the 72% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around berghaus in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
