How high is the brand awareness of Monster in the UK? When it comes to energy drink consumers, brand awareness of Monster is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Monster in the UK? In total, 47% of UK energy drink consumers say they like Monster. However, in actuality, among the 92% of UK respondents who know Monster, 51% of people like the brand.
What is the usage share of Monster in the UK? All in all, 44% of energy drink consumers in the UK use Monster. That means, of the 92% who know the brand, 48% use them.
How loyal are the consumers of Monster? Around 37% of energy drink consumers in the UK say they are likely to use Monster again. Set in relation to the 44% usage share of the brand, this means that 84% of their consumers show loyalty to the brand.
What's the buzz around Monster in the UK? In August 2023, about 29% of UK energy drink consumers had heard about Monster in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Monster in the UK.
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Monster brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2023
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to energy drinks, which of the following brands do you like?
Brand usage: When it comes to energy drinks, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to energy drinks, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (August 28, 2023). Monster brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2023 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1335372/monster-energy-drinks-brand-profile-in-the-uk
Statista. "Monster brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2023." Chart. August 28, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1335372/monster-energy-drinks-brand-profile-in-the-uk
Statista. (2023). Monster brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2023. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1335372/monster-energy-drinks-brand-profile-in-the-uk
Statista. "Monster Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Energy Drink Consumers in The Uk in 2023." Statista, Statista Inc., 28 Aug 2023, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1335372/monster-energy-drinks-brand-profile-in-the-uk
Statista, Monster brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1335372/monster-energy-drinks-brand-profile-in-the-uk (last visited September 20, 2024)
Monster brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2023 [Graph], Statista, August 28, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1335372/monster-energy-drinks-brand-profile-in-the-uk