Red Bull brand profile in the UK 2023
How high is the brand awareness of Red Bull in the UK?
When it comes to energy drink consumers, brand awareness of Red Bull is at 95 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Red Bull in the UK?
In total, 54 percent of UK energy drink consumers say they like Red Bull. However, in actuality, among the 95 percent of UK respondents who know Red Bull, 57 percent of people like the brand.
What is the usage share of Red Bull in the UK?
All in all, 53 percent of energy drink consumers in the UK use Red Bull. That means, of the 95 percent who know the brand, 56 percent use them.
How loyal are the consumers of Red Bull?
Around 45 percent of energy drink consumers in the UK say they are likely to use Red Bull again. Set in relation to the 53 percent usage share of the brand, this means that 85 percent of their consumers show loyalty to the brand.
What's the buzz around Red Bull in the UK?
In August 2023, about 48 percent of UK energy drink consumers had heard about Red Bull in the media, on social media, or in advertising over the past three months. Of the 95 percent who know the brand, that's 51 percent, meaning at the time of the survey there's some buzz around Red Bull in the UK.
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