How high is the brand awareness of Tinder in Germany? When it comes to dating service users, brand awareness of Tinder is at 81% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tinder in Germany? In total, 37% of German dating service users say they like Tinder. However, in actuality, among the 81% of German respondents who know Tinder, 46% of people like the brand.
What is the usage share of Tinder in Germany? All in all, 37% of dating service users in Germany use Tinder. That means, of the 81% who know the brand, 46% use them.
How loyal are the users of Tinder? Around 26% of dating service users in Germany say they are likely to use Tinder again. Set in relation to the 37% usage share of the brand, this means that 70% of their users show loyalty to the brand.
What's the buzz around Tinder in Germany? In August 2022, about 21% of German dating service users had heard about Tinder in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Tinder in Germany.
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Tinder brand awareness, usage, popularity, loyalty, and buzz among dating service users in Germany in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to dating, which of the following brands do you like?
Brand usage: When it comes to dating, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to dating, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). Tinder brand awareness, usage, popularity, loyalty, and buzz among dating service users in Germany in 2022 [Graph]. In Statista. Retrieved September 19, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1335039/tinder-dating-brand-profile-in-germany
Statista. "Tinder brand awareness, usage, popularity, loyalty, and buzz among dating service users in Germany in 2022." Chart. September 25, 2022. Statista. Accessed September 19, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1335039/tinder-dating-brand-profile-in-germany
Statista. (2022). Tinder brand awareness, usage, popularity, loyalty, and buzz among dating service users in Germany in 2022. Statista. Statista Inc.. Accessed: September 19, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1335039/tinder-dating-brand-profile-in-germany
Statista. "Tinder Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Dating Service Users in Germany in 2022." Statista, Statista Inc., 25 Sep 2022, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1335039/tinder-dating-brand-profile-in-germany
Statista, Tinder brand awareness, usage, popularity, loyalty, and buzz among dating service users in Germany in 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1335039/tinder-dating-brand-profile-in-germany (last visited September 19, 2024)
Tinder brand awareness, usage, popularity, loyalty, and buzz among dating service users in Germany in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1335039/tinder-dating-brand-profile-in-germany