iTunes brand profile in the United States 2022
How high is the brand awareness of iTunes in the United States?
When it comes to digital music users, brand awareness of iTunes is at 86% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is iTunes in the United States?
In total, 27% of U.S. digital music users say they like iTunes. However, in actuality, among the 86% of U.S. respondents who know iTunes, 31% of people like the brand.
What is the usage share of iTunes in the United States?
All in all, 20% of digital music users in the United States use iTunes. That means, of the 86% who know the brand, 23% use them.
How loyal are the users of iTunes?
Around 13% of digital music users in the United States say they are likely to use iTunes again. Set in relation to the 20% usage share of the brand, this means that 65% of their users show loyalty to the brand.
What's the buzz around iTunes in the United States?
In July 2022, about 19% of U.S. digital music users had heard about iTunes in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around iTunes in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital music users, brand awareness of iTunes is at 86% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is iTunes in the United States?
In total, 27% of U.S. digital music users say they like iTunes. However, in actuality, among the 86% of U.S. respondents who know iTunes, 31% of people like the brand.
What is the usage share of iTunes in the United States?
All in all, 20% of digital music users in the United States use iTunes. That means, of the 86% who know the brand, 23% use them.
How loyal are the users of iTunes?
Around 13% of digital music users in the United States say they are likely to use iTunes again. Set in relation to the 20% usage share of the brand, this means that 65% of their users show loyalty to the brand.
What's the buzz around iTunes in the United States?
In July 2022, about 19% of U.S. digital music users had heard about iTunes in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around iTunes in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
