Global: neobrokers penetration rate 2018-2028

The global penetration rate in the 'Neobrokers' segment of the fintech market was forecast to increase between 2024 and 2028 by in total 0.2 percentage points. This overall increase does not happen continuously, notably not in 2027 and 2028. The indicator is estimated to amount to 7.43 percent in 2028. Notably, the penetration rate of the 'Neobrokers' segment of the fintech market was continuously increasing over the past years.

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Penetration rate of neobrokers Worldwide 2018-2028

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Neobrokers are a type of brokerage firm that operates solely in the digital space. They typically position themselves as online brokers, trading platforms, social trading platforms, or retail investment platforms. Neobrokers offer online trading and investment services, often at a lower cost than traditional brick-and-mortar brokerage firms. They typically provide access to a wide range of financial products, such as stocks, bonds, mutual funds, and exchange-traded funds (ETFs), and may also offer financial planning and investment advice.

Neobrokers require digital onboarding of its clients and do not have physical branches to provide consultations and services to their customers. Given the nature of online trading activities, neobroker services can be accessed either via a mobile app or via a desktop website.

Additional Information:

Key players in this market are Robinhood, SoFi and eToro.Within our market scope, we focus only on those neobrokers that provide either exclusively B2C or both B2B and B2C services, those that solely work with B2B clients are excluded from the market

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