How high is the brand awareness of Ravensburger in Germany? When it comes to toys and baby online shop users, brand awareness of Ravensburger is at 80% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ravensburger in Germany? In total, 44% of German toys and baby online shop users say they like Ravensburger. However, in actuality, among the 80% of German respondents who know Ravensburger, 55% of people like the brand.
What is the usage share of Ravensburger in Germany? All in all, 28% of toys and baby online shop users in Germany use Ravensburger. That means, of the 80% who know the brand, 35% use them.
How loyal are the customers of Ravensburger? Around 24% of toys and baby online shop users in Germany say they are likely to use Ravensburger again. Set in relation to the 28% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Ravensburger in Germany? In July 2022, about 19% of German toys and baby online shop users had heard about Ravensburger in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Ravensburger in Germany.
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Ravensburger brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in Germany in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to toys & baby online shops, which of the following brands do you like?
Brand usage: When it comes to toys & baby online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to toys & baby online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). Ravensburger brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in Germany in 2022 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1304412/ravensburger-toys-and-baby-online-shops-brand-profile-in-germany
Statista. "Ravensburger brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in Germany in 2022." Chart. July 22, 2022. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1304412/ravensburger-toys-and-baby-online-shops-brand-profile-in-germany
Statista. (2022). Ravensburger brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in Germany in 2022. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1304412/ravensburger-toys-and-baby-online-shops-brand-profile-in-germany
Statista. "Ravensburger Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Toys and Baby Online Shop Users in Germany in 2022." Statista, Statista Inc., 22 Jul 2022, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1304412/ravensburger-toys-and-baby-online-shops-brand-profile-in-germany
Statista, Ravensburger brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in Germany in 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1304412/ravensburger-toys-and-baby-online-shops-brand-profile-in-germany (last visited September 20, 2024)
Ravensburger brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in Germany in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1304412/ravensburger-toys-and-baby-online-shops-brand-profile-in-germany