Tesco brand profile in the UK 2023

How high is the brand awareness of Tesco in the UK?
When it comes to online grocery delivery users, brand awareness of Tesco is at 97 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Tesco in the UK?
In total, 60 percent of UK online grocery delivery users say they like Tesco. However, in actuality, among the 97 percent of UK respondents who know Tesco, 62 percent of people like the brand.

What is the usage share of Tesco in the UK?
All in all, 51 percent of online grocery delivery users in the UK use Tesco. That means, of the 97 percent who know the brand, 53 percent use them.

How loyal are the customers of Tesco?
Around 45 percent of online grocery delivery users in the UK say they are likely to use Tesco again. Set in relation to the 51 percent usage share of the brand, this means that 88 percent of their customers show loyalty to the brand.

What's the buzz around Tesco in the UK?
In November 2023, about 34 percent of UK online grocery delivery users had heard about Tesco in the media, on social media, or in advertising over the past four weeks. Of the 97 percent who know the brand, that's 35 percent, meaning at the time of the survey there's some buzz around Tesco in the UK.

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