Iceland Foods brand profile in the UK 2023

How high is the brand awareness of Iceland Foods in the UK?
When it comes to online grocery delivery users, brand awareness of Iceland Foods is at 91 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Iceland Foods in the UK?
In total, 30 percent of UK online grocery delivery users say they like Iceland Foods. However, in actuality, among the 91 percent of UK respondents who know Iceland Foods, 33 percent of people like the brand.

What is the usage share of Iceland Foods in the UK?
All in all, 26 percent of online grocery delivery users in the UK use Iceland Foods. That means, of the 91 percent who know the brand, 29 percent use them.

How loyal are the customers of Iceland Foods?
Around 22 percent of online grocery delivery users in the UK say they are likely to use Iceland Foods again. Set in relation to the 26 percent usage share of the brand, this means that 85 percent of their customers show loyalty to the brand.

What's the buzz around Iceland Foods in the UK?
In November 2023, about 16 percent of UK online grocery delivery users had heard about Iceland Foods in the media, on social media, or in advertising over the past four weeks. Of the 91 percent who know the brand, that's 18 percent, meaning at the time of the survey there's little buzz around Iceland Foods in the UK.

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