Amazon Fresh brand profile in the UK 2023

How high is the brand awareness of Amazon Fresh in the UK?
When it comes to online grocery delivery users, brand awareness of Amazon Fresh is at 82 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Amazon Fresh in the UK?
In total, 23 percent of UK online grocery delivery users say they like Amazon Fresh. However, in actuality, among the 82 percent of UK respondents who know Amazon Fresh, 28 percent of people like the brand.

What is the usage share of Amazon Fresh in the UK?
All in all, 20 percent of online grocery delivery users in the UK use Amazon Fresh. That means, of the 82 percent who know the brand, 24 percent use them.

How loyal are the customers of Amazon Fresh?
Around 16 percent of online grocery delivery users in the UK say they are likely to use Amazon Fresh again. Set in relation to the 20 percent usage share of the brand, this means that 80 percent of their customers show loyalty to the brand.

What's the buzz around Amazon Fresh in the UK?
In November 2023, about 23 percent of UK online grocery delivery users had heard about Amazon Fresh in the media, on social media, or in advertising over the past four weeks. Of the 82 percent who know the brand, that's 28 percent, meaning at the time of the survey there's some buzz around Amazon Fresh in the UK.

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