Nike brand profile in the UK 2023

How high is the brand awareness of Nike in the UK?
When it comes to sports and outdoor online shop users, brand awareness of Nike is at 95 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Nike in the UK?
In total, 61 percent of UK sports and outdoor online shop users say they like Nike. However, in actuality, among the 95 percent of UK respondents who know Nike, 64 percent of people like the brand.

What is the usage share of Nike in the UK?
All in all, 43 percent of sports and outdoor online shop users in the UK use Nike. That means, of the 95 percent who know the brand, 45 percent use them.

How loyal are the customers of Nike?
Around 39 percent of sports and outdoor online shop users in the UK say they are likely to use Nike again. Set in relation to the 43 percent usage share of the brand, this means that 91 percent of their customers show loyalty to the brand.

What's the buzz around Nike in the UK?
In September 2023, about 34 percent of UK sports and outdoor online shop users had heard about Nike in the media, on social media, or in advertising over the past three months. Of the 95 percent who know the brand, that's 36 percent, meaning at the time of the survey there's some buzz around Nike in the UK.

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