Online vs. offline purchases by category in Japan 2022

Published by
Alexander Kunst,
Mar 15, 2023
28 percent of Japanese respondents answer our survey on "Online vs. offline purchases by category" with "Books, movies, music & games". The survey was conducted in 2022, among 1,032 consumers.
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Online vs. offline purchases by category in Japan in 2022

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Number of respondents

1,032 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these products do you mostly buy/order online rather than offline?"

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