Brand awareness by category in Italy 2024

60 percent of Italian respondents answer our survey on "Brand awareness by category" with "Smartphones". The survey was conducted in 2024, among 12,199 consumers. Find this and more survey data on brand awareness by category in Italy in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Brand awareness by category in Italy as of September 2024

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Number of respondents

12,199 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these categories do you pay particular attention to brands?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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