U.S. Internet Users Lag Behind In Ad Blocking

According to a recent report from PageFair and Adobe, the use of ad blocking software has increased dramatically in recent years and is set to cost publishers over $20 billion in 2015. Approximately 198 million people across the globe use ad blocking software, according to the report, a 41 percent increase over the previous year. Internet users in China tolerate ads the most while those in Greece are the heaviest users of ad blocking software.

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This chart shows the share of internet users using ad blocking software in Q2 2015.

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Online advertising revenue in the U.S. 2000-2023

Online advertising expenditure in South Korea 2014-2024

Online advertising revenue in China 2017-2023

Online advertising spending in Czechia 2023, by sector

Online advertising spending in Slovakia 2011-2023

Change in online advertising spending in Czechia 2016-2023

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U.S. Internet Users Lag Behind In Ad Blocking