When choosing a holiday destination, your first thought might be of a resort fronted by pristine beaches, a luxury lodge in the mountains, or that dream location halfway around the world that you want to tick off your bucket list. Your second thought will likely be whether you can afford it. For just over half (53%) of U.S. leisure travelers “value for money” was a leading influence on their choice of destination according to Booking.com’s Travel Trends survey. For comparison, the local cuisine and the beauty of the natural scenery were rated at 48% and 46% respectively.
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