In the United States, more than half of Gen Z and millennial consumers are considered to be “frequent” leisure travelers. This is defined by taking three or more trips per year. Furthermore, close to a third of each demographic takes 1-2 trips annually, leaving less than a fifth taking no trips at all.
Among the Gen X and baby boomer age groups, frequent travel is enjoyed by fewer numbers of consumers than seen among younger people. A quarter or more of respondents in these age brackets reported taking no leisure travel at all over the course of a year.
