Happy World Book Day! While UNESCO's General Conference probably thought of ink on paper when it first celebrated the event in 1995, some 21st century book lovers have moved onto enjoying the pastime in the electronic form. In the following chart, we compare just how popular e-books are versus those in print.
According to data from Statista’s Market Insights: Media & Advertising, e-book penetration still trails that of printed books in the vast majority of countries around the world. In the United States for example, 20 percent of the population are estimated to have purchased an e-book last year, compared to 30 percent who bought a printed book. China is the only country of those studied that saw the opposite trend, with only 24 percent of people having bought a printed book in the 12 months prior to the survey, while around 27 percent of people bought an e-book in that time frame.
Looking at forecasts for the book market on a worldwide scale, Statista analysts predict that while e-books have grown in popularity, they will not be the final nail in the coffin of printed books but rather a complementary product that should ultimately benefit the publishing industry.
