Targeted Ads: Interesting or Intrusive?

Online Advertising

The ability to target advertising based on demographic traits, past purchases or personal interests is arguably the biggest appeal of online advertising from an advertiser’s point of view. For consumers however, targeted ads can be a painful reminder that we’re never really alone on the internet, and it’s safe to say that targeted (or retargeted) ads have given away plenty of birthday surprises after careless online gift shoppers forgot to delete their cookies after browsing for gifts on the family computer.

According to a recent YouGov poll, 51 percent of Americans think that targeted ads are an inappropriate use of personal data, with older Americans particularly averse to being served targeted ads. Those respondents aged 18 to 24 are slightly more open to ad targeting, with 41 percent saying that targeted ads are a convenient way to see interesting products.

Infographic: Targeted Ads: Interesting or Intrusive? | Statista

Description

This chart shows Americans' view on targeted online advertising.

Report

Download Chart

URL to be used as reference link:

https://www-statista-com.ezproxy.canberra.edu.au/chart/18146/view-of-targeted-online-advertising-among-americans/

HTML code to embed chart

<a href="https://www-statista-com.ezproxy.canberra.edu.au/chart/18146/view-of-targeted-online-advertising-among-americans/" title="Infographic: Targeted Ads: Interesting or Intrusive? | Statista"><img src="https://cdn.statcdn.com/Infographic/images/normal/18146.jpeg" alt="Infographic: Targeted Ads: Interesting or Intrusive? | Statista" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;"/></a> You will find more infographics at <a href="https://www-statista-com.ezproxy.canberra.edu.au/chartoftheday/">Statista</a>

Related Infographics

Digital Advertising

Personal Information

Marketing Campaigns

Social Media

Marketing

FAQ

The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL. More Information
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.
For individual content and infographics in your Corporate Design, please visit our agency website www.statista.design

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.

Statista Content & Design

Need infographics, animated videos, presentations, data research or social media charts?

More Information

Targeted Ads: Interesting or Intrusive?

Online Advertising