The U.S. Is Miles Ahead in Terms of Video Advertising

Considering the steep increase in online video consumption over the past few years, it doesn’t come as a surprise that video advertising is also on the rise. According to Statista’s market report “Digital Advertising: Video [PDF]”, worldwide video ad revenue is on track to reach $45.5 billion by 2021, of which $16.8 billion will be generated in the U.S. alone.

As our chart illustrates, the U.S. is miles ahead of everyone else in terms of video advertising revenue per user. For more insights and revenue forecasts for other countries, check out Statista’s Digital Market Outlook.

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This chart shows online video advertising revenue per internet user.

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Online video ad expenditure on YouTube South Korea 2021-2024
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Online video ad expenditure on Instagram South Korea 2021-2024
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Online video ad expenditure on Naver South Korea 2021-2024
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Online video ad expenditure on Facebook South Korea 2021-2024
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Online video ad expenditure on Daum South Korea 2021-2024
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Main media platforms for online video ads South Korea 2024, by advertising costs

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