Where Domestic Tourism Matters Most to Local Accommodation Businesses

In the 2024 edition of the European Accommodation Barometer, the study has revealed that although 76% of European hoteliers feel that Domestic visitors important or very important to the success of their business, this importance varies from country to country. For larger countries like Germany and France, domestic visitors are seen as important to business success by 92% and 88% of hoteliers respectively. On the other end of the spectrum, southern European countries such as Portugal and Spain seem to place a stronger emphasis on international tourism when it comes to identifying their most profitable visitor cohort.