Social Media Marketing Remains a Focus for European Accommodations

Social media marketing is the most important topic for European hoteliers when it comes to digitalizing their businesses, as over one-third of survey respondents reported in the European Accommodation Barometer Summer 2023. The creation and maintenance of business websites were also seen as important issues by 34% of survey respondents. Managing different aspects of the business such as customer relationships and online advertising are also areas that European hoteliers are focusing on in order to run their businesses more digitally.

The European Accommodation Barometer Summer 2023 presents the findings of a survey of European accommodation industry professionals commissioned by Booking.com and conducted by Statista. Download the report here. To learn more about what's on the minds of European hoteliers this summer season, watch the online presentation of the summer edition of the Accommodation Barometer.