Buzzfeed's Japan Instagram profile reaches 3.6 million users

In our contemporary world, visual online content plays a crucial part in any business' marketing strategy. Social media marketing offers a unique opportunity to raise brand awareness, engrain a certain image, and keep it top-of-mind for all users who scroll through their Instagram feeds on an everyday basis.

However, among brand representation on social media, there are some brands in every industry, and with every type of target customer, that are doing exceptionally well in accumulating a loyal follower base. According to the latest release by the data technology company User Local, the Japanese version of BuzzFeed's comfort food channel Tasty counted approximately 3.6 million followers as of July 2018, making Tasty Japan the largest Japanese brand profile on Instagram. While the top position in this ranking was taken by a domestic offshoot of a U.S. enterprise, renowned Japanese brands such as Honda or Uniqlo share the following ranks with trademarks such as Pokémon or Tokyo Disney Resort.